The course aims to develop knowledge about the impact of IOT and ubiquitous computing on society, on customer experience and ‘liquid’ customer behaviour, to build a 'digital marketing mindset', to develop basic competencies and skills to design customer-centric services, within Digital Transformation strategies and knowledge of ethical issues in Marketing
User profile
User details
- Email address
- dpadua@luiss.it
- Country
- Italy
- Corso di Studi (CDS)
- Rome
- Timezone
- Europe/Rome
Course details
- Course profiles
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2024/2025
- Master in Horeca Trade Management a.a. 2022/2023
- Master in Marketing Management - Major in HoReCa Trade 21_22
- Master in Marketing Management - HoReCa Trade Management - 2020/2021
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2018/2019
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2019/2020
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2020/2021
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2021/2022
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2022/2023
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2023/2024
Miscellaneous
Login activity
- First access to site
- Monday, 11 February 2019, 5:27 PM (5 years 210 days)
- Last access to site
- Thursday, 18 April 2024, 3:18 PM (142 days 10 hours)