INTRODUCTION TO BUSINESS ECONOMICS (B) - 1718
Aim of the course
The aim of this course is to provide students with theoretical and applied knowledge on business and general management.
The course examines the main strategic and operational activities of the firm. It aims to provide (a) a framework of the strategic business activities through the analysis of alternative strategic paths; (b) the analytical tools used to understand the characteristics and the evolution of industrial sectors; (c) a basic knowledge of the financial statement and the accounting process.
During the course, traditional lectures will be integrated by innovative teaching approaches such as cases discussion, manager’s seminar and business game.
Key learning objectives
- Demonstrate
an understanding of and familiarity with the world of business and its
terminology.
- Identify and
define the firm’s competitive environment
- Acquire
knowledge and tools to understand how to design and implement a business
strategie
- Describe the
responsibilities and significance of the main organizational function
- Explain the
basic accounting process and interpret the three primary financial statements.
Grading
The grade is based on a written exam. The exam will be structured as follows
- Closed ended
questions
- Open ended
questions: students are asked to write a short paragraph on a topic. List of
open-ended question will be communicated in advance.
- Exercises on
how to record business transactions
Teacher: Federica Ceci